Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine
listings,to ensure your website reaches customers using search engines to research purchase decisions.
Search Engine Marketing (SEM) Process
Business Analysis: Explicit which commercial purposes website want to achieve.
Market Research: To understand how people search website.
Search Engine Optimization: The premise of this step is to pinpoint keywords.
Links Strategy Implementation: Many Search Engines judge the importance of your website by important degree that directed
to your website.
Submitted To the Search Engine: Websites could be submitted to engines after they optimized.
PPC(pay per click)-service for search engine: The management models of paid collected, paid rankings and click charges are introduced
to search engines.
Business Analysis: Evaluating the search engines’ effect by tracking the rankings of pinpointed keywords,
calculating the investment benefit rates through the click-advertisement fee, adjusting the web
code and content according to analyzing which search engines and keywords the visitors
used by service log.
